GJ Coleco has been blogging since 2005. He grew up in the self-proclaimed food capital of Metro Manila—the City of Malabon (known for its patis, pancit, bagoong, and kakanin), with his paternal lola (grandmother) and aunt.
He developed his passion for the Filipino cuisine at a very young age. The times that he spent in the kitchen with his grandmother and aunt exposed him in various ways of preparing and cooking local dishes.
His inherent love of food made him aspire to become a chef someday. Unfortunately, his family could not afford the costly culinary education in the country, but that did not stop him from pursuing his passion for cooking—hence, the creation of this food blog.
The passing of his aunt and his grandmother inspired him to start this food blog in 2008. This blog was primarily intended as a personal space to remember the wonderful times he spent with the people who took care of him; a place to collect heirloom recipes that he learned from them.
Online readers eventually increased over the years. Later on, he decided to make this food blog as a venue for sharing recipes and kitchen tips with everyone who appreciates traditional Filipino dishes and food preparation.
In his career life, GJ was also a Contributing Writer for Philippine Star’s food and lifestyle supplement DISH. He also worked as a Social Media & Community Manager, successfully jump-starting the digital marketing campaigns of two major food brands in the country: Jollibee and Anchor.
GJ dreams of putting up his own food business someday. He now lives on the outskirts of Manila with his dog Francis.